Healthy living is a growing priority for several people around the world. In fact, a study by Ipsos carried out across 30 countries revealed that 45% of people are attempting to lose weight globally. According to the National Institutes of Health, reducing excessive weight can help prevent the development of health complications such as hypertension and type 2 diabetes, highlighting the importance of weight loss for long-term health.
Traditional fitness regimens, such as proper diet and regular exercise, can help boost weight loss success. But more recently, the rise of weight loss apps has made tracking progress and identifying effective methods to shed pounds much easier.
Today, there are a ton of health and fitness apps that you can use to stay consistent in your weight loss journey. Applications like Fitbit, 8Fit, and MyFitnessPal all help maintain weight and wellness. But while these are good exercise apps, physical activity isn’t the only way to manage weight. For a holistic approach to weight loss, the best weight management app is WeightWatchers, which enables users to establish healthy habits and follow a sustainable diet program. Below, we dig deeper into the features of WeightWatchers and how to maximize its features.
Target audience
Generally, WeightWatchers caters to anyone looking for a fact-based weight management program and those seeking to understand their specific weight loss needs. For instance, WeightWatchers provides useful information on identifying the difference between obese vs overweight to help users find the appropriate treatment approach for their personal needs and conditions. WeightWatchers defines overweight as an excess body of fat, while obesity is the progression of overweight that is classified as a chronic disease. For both conditions in general, treatment can involve weight loss recommendations, but obesity cases may require one to take prescription weight-management medications or undergo weight loss surgery to prevent health concerns associated with too much weight. The app thus provides expert-backed resources for anyone looking to understand and address their specific weight management needs.
App features
WeightWatchers provides tailored fitness plans based on users’ lifestyles, food preferences, and health needs for an affordable fee per month, depending on your plan. The platform offers virtual or in-person workshop sessions where users can learn weekly expert tips on how to lose weight and behavioral techniques to successfully manage weight loss. Plus, users get to be part of a community where everyone can share fitness tips and healthy recipes to try. The app also provides a personalized food plan, a database of 12,000 recipes, a food and water tracker, and even a Points System that shows specific nutritional information about foods – all with the aim of helping make healthy choices for weight loss. Users also have 24/7 access to an expert coach for their specific needs. WeightWatchers is available on the App Store and Google Play and can be synced with other fitness apps and smartwatches to help track progress.
Other services
Aside from WeightWatchers’ in-app features, the weight management platform has also ventured into meaningful collaboration with other companies to extend its services to more people. In 2023, WeightWatchers partnered with multinational healthcare company Abbott to help diabetic patients understand how food choices and activity impact their glucose levels. With the launch of the WeightWatchers Diabetes-Tailored Plan program, people living with type 2 diabetes can establish habits that meet their health goals.
WeightWatchers has also introduced the WeightWatchers Clinic and WeightWatchers GLP-1 program. Through the WeightWatchers Clinic, people with special weight management needs can access clinical intervention by talking to experts who can guide them through their fitness journey. The WeightWatchers GLP-1 program, on the other hand, allows people under GLP-1 weight loss medications to meet their unique health needs through a tailored approach that helps them maintain their health through lifestyle changes and the use of medications.
WeightWatchers’ fact-based weight loss approach caters to diverse needs. Through its various app features, users can maximize a ton of resources that can help them achieve their fitness goals for a better quality of life.