Label makers might look like simple office tools, but ask anyone who’s used them regularly, and you’ll hear plenty of strong opinions. Two of the most recognised names on the market are Brother and Dymo, and while both make solid machines, they serve slightly different needs.
So, which is better? The honest answer isn’t a one-size-fits-all. It depends on how you plan to use your label maker, what features matter most to you, and how much you’re willing to invest.
Let’s break it down in practical terms.
Brand Background: Brother and Dymo at a Glance
Brother is a long-established brand known for printers, scanners and office equipment. Their label makers tend to prioritise flexibility, strong software support and a wide range of tape types.
Dymo has a heritage focused specifically on labelling. The brand is often associated with handheld units, ease of use and straightforward operation.
Both brands have loyal fans, but they take different approaches to functionality and user experience.
Design and Build Quality
Brother
Brother label makers often feel more substantial and feature-rich. They’re typically a bit larger, with full keyboards and colour displays on many models. If you want a label maker that feels like a mini computer with plenty of options, Brother fits the bill.
Their devices are generally rugged and suited for both home and light-to-medium business use.
Dymo
Dymo label makers shine when simplicity matters. Many models are compact, portable and easy to hold in one hand. The layout is intuitive, perfect for quick labelling tasks without needing to dive into menus or software.
Build quality is good across the range, but some users find Dymo labels and machines feel lighter than their Brother counterparts.
Ease of Use
Brother
Brother label makers tend to offer more features, which means a slightly steeper learning curve. The menus have more options, the label design software (for PC and mobile) is powerful, and you can create complex label layouts.
If you enjoy having control and want advanced customisation, Brother is hard to beat.
Dymo
Dymo’s strength is straightforward operation. Many models let you start printing useful labels in seconds. You can load tape quickly, select a style, and print, no fuss.
For everyday labelling (kitchen storage, files, cables, stationery), Dymo often feels simpler.
Label Customisation and Features
Brother: Advanced Flexibility
Brother label makers generally give you:
- A variety of font choices
- Multiple box, border and symbol options
- Barcodes and specialised label templates
- Integration with PC or phone apps
That means you can design labels for almost anything, from asset tags to colour-coded storage systems.
Many Brother models also support wireless printing via Bluetooth, so you can design labels on your phone and print straight away.
Dymo: Practical and Quick
Dymo offers:
- Easy preset label styles
- Quick formatting buttons
- Simple connectivity on select models
Some Dymo devices connect to computers, but many rely on built-in keyboards and screens. The trade-off is fewer customisation options, but faster, no-frills labelling.
Tape Options and Availability
Label makers are only as useful as the labels they can print.
Brother Tapes
Brother offers a wide range of tape sizes and materials. This versatility makes Brother suitable for everything from household tasks to workshop and industrial labelling.
Dymo Tapes
Dymo tapes are equally easy to find and come in common sizes. Their D1 tapes are especially popular for everyday labelling.
Performance and Print Quality
Both brands produce crisp, legible labels, but there are some subtle differences.
Brother:
- Text tends to be sharp and clear
- Good contrast on laminated tapes
- Reliable performance on various materials
Dymo:
- Excellent for general labelling
- Strong contrast on standard tapes
- Very quick printing
At the end of the day, both will give you readable, durable labels, it’s more about how detailed you want your designs to be.
Price Considerations
Initial Cost
Dymo models often start at lower price points, making them attractive for household or occasional use.
Brother label makers tend to be slightly more expensive upfront, reflecting the added features and broader tape compatibility.
Ongoing Costs
Tape prices vary by size and type for both brands, and budget-conscious buyers should factor this in. Specialised tapes (extra wide, laminated, cable ID) cost more than basic options, regardless of brand.
If you plan heavy or business use, the value of added features might outweigh the upfront difference.
Best Choice for Common Scenarios
Here’s a simple guide depending on how you plan to use the device:
Choose Brother if:
- You want advanced customisation
- You’ll design labels from your computer or phone
- You need a wide range of tape types and sizes
- You label a variety of items (assets, barcodes, cables, files, signs)
Choose Dymo if:
- You want quick, simple labels
- You prefer easy to use label makers
- You need a portable, handheld device
- Your labelling needs are mostly everyday tasks
Final Thoughts
There’s no universal “better” when comparing Brother and Dymo label makers. Both brands have strengths, and which one suits you depends on your use case.
If you value flexibility, power and advanced features, Brother generally leads the pack. If you’re after simplicity, quick setup and everyday efficiency, Dymo is an excellent choice.
Whichever you choose, make sure the model matches your specific needs, and consider the tapes you’ll use most often.